What if fun and engagement
‍met Fitness & Health?

In 2019 we started to materialize our dream.

After years of R&D in our garage, we finally started testing the premises of what would become the BHOUT technology with real users.

Psychology, gamification principles and nudging research all were built into the first technology proven to influence human behaviour and motivation.

The first test gave us the energy to keep pushing forward. During the 2nd Covid shutdown, we invested all of our personal finances to launch the very first BHOUT Club - the Lab!

Most of the construction work was actually done by our team - so we can say we have sweat, tears and some blood invested in those walls.

During this pandemic time, we noticed a shift in consumer behavior, as people were moving into a more hybrid way of consuming exercise - home, gym, office, and others.

We always believed that our boxing bag needed to deliver amazing experiences independently of people’s location.

With that in mind, we designed the BHOUT Bag - the very first punching bag with a brain that would include future-proof technology.